Magnus MellinMagnus has over 15 years of experience from working with media in general and digital media in particurlar.
He is a highly creative and clever problem solver with focus on result and quality. Magnus is also a manager, management advisor, strategist and a visionary person with international experience from business development and business transformation in – and to – a digital world.

He has worked in all areas, from strategy and concept development to hands-­on programming and user interaction, with all aspects of online business; business development, product development, publishing, social media, e-­commerce/omni-­channel commerce to name a few.

Key characteristics:

  • Focus and drive
  • Creativity and vision
  • Analytical and result-­oriented Entrepreneurial drive and innovation
  • … with flexibility and dedication

Key competences:

  • Business strategy and digital strategy
  • Management and management consulting
  • Business development and business transformation
  • E-­commerce and omni-­channel retail
  • Digital product development and eco systems

Over the years Magnus have had the opportunity to work with:
Apotek Hjärtat, Fortum, 118100, Bonnier Group, Nycomed (Takeda), IKEA, TV4, Vattenfall, Bonnier Books, Sony Ericsson, Expressen, Dagens Nyheter, ICA, Schibsted Growth Media, (Yellow Pages in Russia), SEB, Coop, ATG, SOS Barnbyar, Sida, VW among others.

Practical Experience

CEO, COO and management consultant

Bazooka, Swedens first digital agency, 2011—

Tasks include but is not limited to:

  • New business generation
  • Business strategy and company vision
  • Organization design and implementation
  • Talent management and recruitment
  • Sales strategy and process

Assignments included:
Apotek Hjärtat
E-commerce/omni-channel business transformation.
Management consultant responsible for establishing Swedens second largest pharmacy (300 stores, 7 billion SEK turnover) as an omni-channel retailer.

Management consultant and digital consultant

Connecta, top swedish it and management consultant firm, 2009-2011

Focused on digital business transformation, strategy and realization of e-services and e-commerce across digital platforms. Worked with large Swedish and multi national enterprises, industry-leading clients, in fast-paced environments.

Assignments included:
Nycomed (Takeda)
Establishment and setup of a new online presence including strategy, organization, governance and planning for a world wide roll-out.

118 100
Concept and business development, vision and strategy for the new digital services of 118 100. Demand support, procurement and implementation of a new design, new technical platform and new business approach. Transformation of 118100 from a voice based number information to a complete player within the area of digital channels.

Digital strategist and management consultant

XLENT, digital and management consultant firm, 2007-2009

Specialized in business development, product management and project/program management within communication services and digital media

Assignments included:
Kontakt East/
Strategy, concept and business development as well as implementation of in Russia. Worked on site in Russia to help Yellow Pages and Kontakt East Holding with development and transformation of the digital business for Russia’s biggest phone catalog site.

Web strategist and advisor in the areas of usability and availibility at Vattenfall head office.

Talentum Media
Strategy and advisory work regarding search services for some of Talentum Medias titles.

Dagens Nyheter
Strategy and expert assistans with platform choice regarding search and archiving services for Dagens Nyheter.

Advisory work for Sony Ericsson around platform choice for their social media solution.

Dagens Nyheter
Participated as expert during the concept phase for DN’s digital customer support.

Head of business development

TV4 Nya Medier, Swedens largest tv-channel, 2006-2007

Specialized in business development for a modern media company going through a big business transformation.

Assignments included:

Delivered Swedens leading food site, went from launch to swedens largest food site in less than one month. Responsible for everything from strategy, concept, development as well as implementation.

TV4 Nya Medier: TV4vä
Concept and implementation. The site developed to Sweden’s largest weather site in just three weeks after launch.

Procurement of new content management platform. Implemented the platform for all TV4 New Media’s units in order to execute on the strategies developed.

Business strategy
Business and editorial strategy for TV4 New Media. Including strategy development, change management and implementation.

Noteworthy previous assignments:

Bonnier Dagstidningar
Strategy work for new media and a holistic approach for search related services within the Bonnier group.

Dagens Nyheter
Business and concept development of digital services for Dagens Nyheter. This included strategy and concept for digital payments as well as development of several archive and search services.

Career History

Bazooka 2011—
Connecta 2009—2011
XLENT Business Integration 2007—2009
TV4 Nya Medier, 2006—2007
Futurniture, 2004—2006
Expressen, 2001—2004
Superfrog AB, 2000—2001
WM-data, 1998—2000
Expressen , 1997—1998
Dalarnas Tidningar, 1991—1997
Rockument, 1990—1991